10 Signs Your Business Might Need Help With Digital Marketing
We cover some of the biggest signs you might need help with your digital marketing, branding or overall strategy.
10 Signs Your Business Might Need Help With Digital Marketing
In today's online world, digital marketing has become essential for business growth and success. However, with so many options and strategies to choose from, it can be overwhelming trying to navigate it alone.
If you find yourself struggling in key areas of digital marketing, it may be time to get some outside help from experts. This will allow you to refocus on your core business, while leveraging the skills of professionals.
Here are 10 common signs indicating your business could benefit from assistance with its digital marketing efforts:
1. You Don't Fully Understand Key Tools Like Google Analytics
Google Analytics and Google Search Console provide invaluable data about your website traffic and performance. But many businesses don't fully utilise them due to not understanding what to measure or how to analyse the data.
If you find yourself confused by Google Analytics reports, don't know how to set up goals, or are unclear on how to fix site issues reported in Search Console, you're missing out on essential insights. A digital marketing agency can help you correctly implement these tools and teach you how to leverage the information they provide.
2. Choosing Marketing Strategies Feels Overwhelming
From SEO to pay-per-click ads to email marketing, businesses have an endless array of digital marketing channels to choose from today. For small business owners who handle their own marketing, deciding where to focus can be daunting.
If you constantly feel overwhelmed trying to teach yourself multiple complex disciplines like search engine optimization or social media advertising, it may be smarter to let experts handle it instead. They can evaluate your business goals and advise the best strategies to concentrate on.
3. High Traffic Isn't Converting to Sales
A common problem is having lots of website visitors but still minimal sales. Traffic means little if it doesn't convert.
If your site gets regular traffic but conversions remain low, issues like poor page copy, unattractive design, complex checkout processes, or optimised landing pages could be to blame. Diagnosing and solving these types of problems requires experienced marketing pros.
4. Your Website Design Looks Outdated
As technologies and design trends change rapidly, website designs can start to look outdated in as little as 2 to 3 years. An old-fashioned design can hurt conversion rates and cause visitors to perceive your brand as behind the times.
If your website aesthetics seem stale compared to competitors, an agency can suggest design refresh options that follow current best practices for your industry. This keeps the customer experience up-to-date.
5. You Don't Rank Well for Your Own Brand Name
Failing to rank highly in search engines for your own brand name is a major red flag. It signals poor search visibility that allows competitors to outrank you.
An SEO agency can perform technical audits to identify issues hampering your rankings. By optimising pages and earning quality backlinks, they can help you dominate the first page for your brand name.
6. You Believe You Know More Than Customers
Hubris and overconfidence can sink marketing efforts. Never assume you know better than potential customers.
Today's consumers are extremely informed through search engines and review sites. They evaluate businesses rigorously before engaging. If prospects don't buy from you, it means your marketing failed to provide enough value, not that the customer made a poor choice.
7. You're Unsure of Inbound Versus Outbound Marketing
Knowing the difference between inbound and outbound marketing is essential for lead generation and sales. Confusion between these core concepts indicates a need to better understand digital strategies.
An agency can educate you on how inbound tactics like content marketing differ from outbound approaches like cold calling. They can also develop an integrated strategy using the best of both worlds.
8. You Dislike Creating Video Content
Video marketing is booming, but many business owners fail to utilise it because they dislike being on camera. However, connecting with customers via video content on YouTube, social media, and your website is enormously effective.
If creating videos sounds unappealing, consider working with a digital marketing firm. Their creative teams can produce engaging video content to help your brand stand out.
9. You're Resistant to Testing and Tweaking
The best digital marketers constantly test and refine campaigns through subtle tweaks and changes. If you hate running experiments on your site or modifying things, you'll miss optimisation opportunities.
An agency thrives on testing and conversion rate optimisation. They relentlessly tweak pages and campaigns to boost results. Testing disciplines you currently avoid can significantly improve your marketing.
10. Maintaining a Blog Feels Like a Chore
Blogging brings massive benefits for lead generation, SEO, and brand building. But it falls by the wayside for many businesses who dislike writing and creating content.
If you fail to update your blog routinely, hiring capable writers is wise. Consistent blogging keeps your brand top of mind and drives qualified traffic. The right agency makes this achievable without draining your time.
Don't Go It Alone - Get Help Strengthening Your Digital Marketing
If any of these 10 scenarios sound familiar, your business could gain tremendous value from expert guidance with its digital marketing efforts. Doing everything in-house often spreads resources too thin.
Leverage the skills of seasoned professionals. This allows you to focus on your core business strengths while benefiting from expanded digital marketing capabilities.
If you want help with any of the above, reach out to Cactus Marketing today, we've got years of digital marketing expertise and love helping brands and businesses like yours reach the heights they deserve.